performance design leader currently based in San Francisco, CA
On this site you will find a collection of work curiously created for the real life experiences of all humans - blending design pillars of empathy, innovation, and style.
Inspired by MOVEMENT - CAREL BLENDS TECHNICAL PERFORMANCE WITH AESTHETIC-DRIVEN DESIGN SHAPED OVER 13 YEARS IN THE SPORTSWEAR INDUSTRY. WITH A TRACK RECORD OF WORKING WITH MAJOR BRANDS SUCH AS PUMA AND REEBOK - HER CURRENT ROLE AS SENIOR DESIGN LEAD FOR ATHLETA HAS SHARPENED HER FOCUS ON PERFORMANCE + LIFESTYLE COLLECTIONS SPECIFICALLY ENGINEERED FROM ATHLETE INSIGHT, ITERATIVE PROTOTYPING, AND FUNCTIONAL INTENT. HER WORK IS GROUNDED IN INGENUITY, DRIVEN BY FUNCTION, AND FINISHED WITH PURPOSE - BUILDING PRODUCTS THAT FEEL AS GOOD AS THEY PERFORM.
LEADING WITH EMPATHY + DESIGNing WITH INTENT by BRINGing PEOPLE TOGETHER TO CREATE THINGS THAT MATTER. WHETHER partnering across TEAMS, STREAMLINING CREATIVE PROCESSES, OR TRANSLATING DATA INTO FORM - CAREL IS PRACTICED IN MAKING BIG IDEAS REAL. OUTSIDE OF SPORTSWEAR, SHE ENJOYS DESIGNING INTERIORS + FURNITURE, EXPERIMENTING IN THE KITCHEN, AND DISAPPEARING BEHIND A GOOD BOOK WHEN SHE CAN - ALWAYS STAYING CURIOUS, ALWAYS DESIGNING FORWARD.
Please take some time and explore to see how her design ethos comes to life.
