studio - franchises
Within a few months of working for Athleta, I set out to transform the performance tops + dresses business by utilizing the highest performing tight fabrications in essential silhouettes. My goal was to envision a unique design language for each fabric franchise that could be built upon season after season. Welcoming old and new customers to rediscover Athleta through a modern and trend-relevant aesthetic for all elements of practice + life.
Women’s Health
The 9 Best Moisture-Wicking Shirts, Tested By A Style Editor
“I love a cropped workout tee that shows just the right amount of skin, and this one (Transcend Open Back Tee) nails it with an open-back design and a high neckline. You get solid coverage in the front and a fun peek of skin in the back, so it's the best of both worlds. And the technical details are just as impressive. It's made from what the brand calls VitaFree fabric, which is mostly Lycra elastane. That gives it a super stretchy, barely-there feel that moves with you and holds its shape, almost like a second skin.”
